Proposal: AI Agent Development for "Distancing" Book Launch
Prepared for L. David Marquet & Michael A. Gillespie
Prepared by The AI Business Foundry
Executive Summary
This proposal outlines a transformative solution that brings the core concepts of "Distancing: How Great Leaders Reframe to Make Better Decisions" to life through an interactive AI agent. This agent will serve as a powerful extension of your thought leadership, demonstrating psychological distancing techniques that readers can apply to their leadership challenges in real-time.
Purpose & Value Proposition
Why an AI Agent for "Distancing"?
Your book teaches leaders to break free from limited perspectives through three psychological distancing lenses. While traditional books impart knowledge, an AI agent creates an experience that demonstrates these principles in action:
  • From Concept to Practice - Transforms abstract distancing techniques into practical application
  • Living Demonstration - Proves effectiveness through real-time problem-solving
  • 24/7 Thought Leadership - Extends your expertise to thousands of leaders simultaneously
  • Data-Driven Insights - Provides feedback on common leadership challenges
  • Competitive Differentiation - Sets your book launch apart with innovation
The agent will guide users through applying your three psychological distancing lenses:
Be Someone Else
Adopt a neutral-observer persona
Be Somewhere Else
Imagine the scenario in a different context
Be Sometime Else
Shift to a future or past vantage point
Project Scope & Deliverables
Phase 1: Agent Strategy & Blueprint
We develop the strategic foundation ensuring alignment with your vision and methodology.
Deliverables:
  • Comprehensive functional specification and visual conversational flowchart
  • Evidence-based tech-stack recommendation with transparent cost projections
  • Detailed success metrics framework to measure impact and effectiveness
Phase 2: Development & Testing
We create a sophisticated agent that authentically represents your methodology.
Deliverables:
  • Complete, fully-functional agent in a secure test environment
  • Two refinement iterations based on your feedback and testing insights
Phase 3: Deployment & Handoff
We ensure seamless integration and sustainable operation.
Deliverables:
  • Fully operational live agent on your website (pre-launch by July 2025)
  • Secure admin access to monitor and manage the agent
  • Comprehensive documentation and training materials
Timeline
Estimated Project Kickoff: 5/12/25
Estimated Agent Launch: 7/7/25 (Week 9)
About The AI Business Foundry
We help businesses put AI to work with solutions that show real results right away. At the AI Business Foundry, we're experts at implementing AI for professional services, creating smart AI agents that share your expertise using our A.I.D.E. Framework™.
Instead of just building tech, we create digital versions of your knowledge that connect with your audience, demonstrate your ideas, and give you an edge over competitors. Our team knows how to make your AI agent sound authentically like you while showing how people engage with your core concepts.
Investment
Project Investment
Ongoing Maintenance & Enhancement Plans
AI agents require ongoing maintenance to remain functional, secure, and effective. Unlike static digital assets, conversational AI needs regular updates to maintain performance as underlying models evolve, user expectations change, and security requirements advance. Without proper maintenance, AI agents quickly become outdated, potentially providing inaccurate information or creating security vulnerabilities. We offer two tiers of our ongoing maintenance program:
Essential Maintenance
$397/month
  • Regular performance monitoring
  • Critical model updates & optimization
  • Content & safety updates
  • Technical support (response within 24 hours)
  • Basic usage analytics
Premium Enhancement
$697/month
Everything in Essential, plus:
  • Quarterly enhancements based on user data
  • Integration with new book content/resources
  • Priority support (12-hour response)
  • Quarterly strategy consultation
Notes:
  • Annual commitment (10% discount) or quarterly payment options available.
  • You manage API usage costs directly (est. $50-200/month at launch volumes).
Your Role: Collaborative Partnership
Key Contributions:
  • Provide essential manuscript excerpts and brand assets
  • Review and approve conversational tone guidelines
  • Select your preferred LLM platform based on our recommendations
  • Participate in key milestone reviews
  • Share feedback on agent interactions
Our Commitment:
  • Prepare thoroughly for all collaborative sessions
  • Provide clear options for decision points
  • Handle all technical implementation details
  • Maintain transparent communication
  • Ensure the agent authentically represents your methodology
Next Steps
Ready to transform your book launch with an innovative AI experience?
Here's how to proceed:
  1. Make Your Deposit Payment - Secure your development timeline with a 50% deposit to begin the project.
  1. Schedule a Discussion Call - If you have questions before proceeding, book a 30-minute consultation.
Once we receive your deposit, we'll send our streamlined services agreement and schedule your project kickoff within 5 business days.
We recommend taking action by 5/5/25 to ensure your AI agent launches well ahead of your book release, maximizing its impact on your readers and thought leadership presence.